SBC News Voice of the Sports Betting Industry
Matchbook is extending its offer of 0% commission on all UK and Irish racing to 28th April, meaning punters can look forward to commission-free betting on both the Grand National and the Punchestown Festival next month.
Neil Campbell, Matchbook’s Chief Marketing Officer, said: “We want to keep encouraging customers to move over to the Matchbook Betting Exchange. Those that did for the Cheltenham Festival not only paid 0% commission, but they also made 20% more profit when compared to the industry SP.”
Matchbook made the decision to extend the offer after a successful Cheltenham where it saw a 100% increase in bettors and a 400% increase in betting volume. With liquidity at record levels, Matchbook wants as many horse racing fans as possible to find out just how good exchange betting can be.
“Once you’ve moved over to Matchbook we’re confident you won’t look back,” Campbell added.
Matchbook initially came under criticism from rival exchange Betfair, with the firm arguing that the 0% commission offering for all Cheltenham races would instigate a “race to the bottom”.
However, Matchbook remains confident that increased competition will benefit both punters and betting firms.
Earlier this month, the betting exchange announced horse racing figures Joseph O’Brien and Bryony Frost as ambassadors.
