FSB and Paddy Power expand into Filipino market

Platform provider FSB Ltd has announced a deal to roll-out its first EPOS system in association with Paddy Power and Asian supplier Jade Entertainment and Gaming Technologies.

FSB will deploy its innovative platform and trading tools alongside the Irish bookmaker’s trading team in order to provide over the counter sports betting facilities to customers of Manila’s flagship Okada Casino Resort.

The touch-screen solution will be joined shortly by complementary consumer options on Jade’s proprietary self-service betting terminals, as well as hand-held point of sale devices, in the first of a number of similar co-operations across Asia.

FSB’s Business Development Director, Richard Thorp, said: “We are delighted to have teamed up with Paddy Power and Jade and look forward to a long, fruitful partnership. Our platform and trading tools have been very successful online and I’m confident they will be equally successful in land-based premises.”

Casino customers will be offered a number of different sports, both pre-match and in-play, allowing Okada’s PAGCOR-regulated operator to control and tailor the content management system to local needs.

FSB’s managed service provides its partners with an entire industry in a single platform. It includes a proprietary live sports betting platform, real-time algorithmic pricing models, and CRM tools for player segmentation and bonusing.