SBC News Voice of the Sports Betting Industry
Online betting group Argyll Entertainment, the operating company of SportNation.bet and RedZoneSports.bet has confirmed the launch of its new industry-first ‘universal customer loyalty programme’.
Developing an in-house loyalty model, Argyll will be able to reward customers across its active cross-brand portfolio, each time players wager on Argyll product verticals.
The betting group have further made ‘more loyalty points available for wagers placed on traditionally higher margin products.’
Updating the market, Stuart Tilly Chief Executive of Argyll Entertainment details that the ‘universal loyalty programme’ is a major release for the betting group and its long-term growth strategy.
“Our objective is to make every minute spent online with us a rewarding one for our customers and the release of our rewards programme does just that.
We wanted to offer our customers a simple and genuinely rewarding loyalty scheme, where every bet on our site, win, lose or draw, earns points to redeem in our store. No turnover requirements, no minimum odds conditions, no new customer or single-use restrictions…you play, you earn, you redeem…as familiar to our customers as earning points for a weekly shop, filling up with petrol or booking a flight on holiday.”
Supporting the programme, Argyll has launched a new unified reward store which will be powered by industry player rewards/prizes specialist Initial Rewards.
Partnering with Initial Rewards, Argyll details that it wants to create a store which will cater for all levels of its customer base. The unified reward store will be stocked with a wide of player prizes, including; merchandise, shop vouchers, electronic gadgets, match day tickets and luxury experiences.
Joe Hall, Chief Commercial Officer at Initial Rewards commented: ‘We’re delighted to be working with Argyll Entertainment across their brands, delivering loyalty to their customers in an efficient and affordable manner. We’re firm believers in Argyll’s strategy and look forward to working with them this year and beyond!”
