Fresh for ICE! SBTech launches new live betting product

Sports betting solutions provider SBTech has released Pulse, an innovation in live betting that aims to completely revolutionise the sector.

The new innovation was formed on principles of gamification and has intentions to produce an entirely new in-play experience, working towards greater levels of engagement and brand loyalty across the global SBTech operator network.   

Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

The mobile-first feature is simple and effective in the sense that it allows the player to bet on a goal to be scored in the next 30 seconds, as well as spitting the time window into three periods of 10 seconds, throughout which the payout rises with each new 10-second period.

The group unveiled Pulse to executives from across the betting and gaming industry on Tuesday afternoon at the SBTech Stand S3-110 during the opening day of ICE 2018.

Speaking just after the unveiling, Ian Bradley, SBTech Chief Product Officer, commented: “Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts. They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end.”   

In recent years SBTech has also released features such as Fast Markets, Partial Cash Out and most recently Add2Bet and Action Betting, with its newest offering, SBTech will look to continue to innovate within in-play betting as it rolls out the new centrepiece of its premium sportsbook offering.

After a year in which the company entered key partnerships with a host of tier 1 operators and launched in a number of newly regulated markets, SBTech is now poised to leverage Pulse, in a bid to achieve unprecedented success for its international partners.