Managed Services

Aspire Global’s Karamba brand live with SBTech sportsbook

Aspire Global, the online casino and white label solutions provider, has announced its expansion plans across the firms global network, which has seen it enter into an agreement with SBTech.

The online and retail sports betting and gaming solutions provider is to launch its sportsbook with the brand, in a move designed to expand Aspire’s range of iGaming products.

Initially going live with the its flagship Karamba brand, the SBTech sportsbook offering is to complement its existing live casino, table games, slots, scratch and instant games verticals.

Tsachi Maimon, CEO of Aspire Global, commented: “We are thrilled to add this new and engaging vertical to our solution, and are confident that the collaboration with SBTech will be a successful venture for both parties.

“The decision to choose SBTech as our sportsbook provider was based on its ability to adjust its product offering to our unique solution and the needs of our operators. This partnership will enhance the diversity of our offering to our partners and will continue the positive trend of growth experienced over the past few years.”

Aspire states that this sportsbook addition is to enable the firm to “broaden its product offering and increase revenues for its operators,” with its focus up to now being on “offering a complete online casino solution to operators and white label clients.”

Richard Carter, SBTech CEO, added: “This launch confirms SBTech’s position as the leading supplier of sports betting solutions for the sector’s top operators.

“We’re anticipating significant growth for all of Aspire Global’s partners, thanks to our expertise in deploying flexible trading and content solutions, with unique focus on cross-selling from casino to sports.”

This follows news that Argyll Entertainment is to become one of the first operators SBTech platform, in the United Kingdom, to bolster its in-play sports betting via the Action Betting feature.

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