Football DataCo has announced that is has signed a duo of operators to long term data usage license agreements..
Ladbrokes Coral and Kindred Group join a growing list of licensed betting operators, which includes bet365, Betfred, GVC, Paddy Power Betfair, Skybet and William Hill.
Through these new long term agreements, operators will be utilising match day data for the entire Premier League, English Football League (EFL, encompassing the Championship, League One and League Two and Scottish Professional Football League (SPFL, with the Premiership, Championship, League One and League Two falling under its banner), matches across their digital channels.
In addition to this, Ladbrokes Coral will also use the match day data in its retail operations across the UK, Ireland, Spain and Italy.
Adrian Ford, General Manager of Football DataCo, said “British football is a cornerstone of betting businesses, with Football DataCo’s high quality data a key component in driving turnover.
“Our agreements with Ladbrokes Coral and Kindred Group recognise DataCo’s intellectual property and the requirement to have a data usage licence”
Football Dataco was formed in 2001 by the professional football leagues in England and Scotland, designed to protect, market and commercialise their official match related data.
Working with the Premier League, EFL, SPFL and a series a partners, DataCo oversees the collection, management and distribution of the League’s official event and performance data worldwide, in addition to also protecting the copyright of still action images from the Premier League and EFL.
Its deal with Ladbrokes Coral follows last week’s news that Ladbrokes has extended its sponsorship with the SPFL to 2020.
The original deal, signed in May 2015, was the most lucrative in the league’s history, worth in excess of £4m across its initial two year period.
Despite the UK firms merger with Coral, the body will continue to be known as the Ladbrokes SPFL.