SBC News Voice of the Sports Betting Industry
SBTech has leveraged its position as a first mover in European territories by launching a new Managed Services package to deliver maximum ROI for its operators.
Complementing its existing portfolio, which includes the Chameleon360 player management platform, sportsbook and in-play products, along with its retail and omni-channel offerings, Managed Services will provide SBTech partners with a wide range of additional support options.
SBTech’s Managed Services has been built to deliver maximum ROI and player value for its operators through the execution of bespoke marketing strategies. Combining P&L management of sports and casino players, the package uses intelligent segmentation to create optimised user journeys.
Operators will benefit from the implementation of focused acquisition strategies via Affiliation, Media, PPC and Social channels, proven CRM and retention methods, as well as fraud and risk control, multilingual customer support and the most popular localised payment methods.
The solution also covers complete product and content management alongside best-in-class BI, reporting and analysis, plus global hosting, DNS management, geo-location and maintenance services.
Ron Zlluf, SBTech Head of Managed Services, commented: “I’m very pleased to confirm the rollout of our complete solution for sports betting and casino operators. We’ve built top-performing, dedicated teams focused on achieving the best results, and have collaborated closely with our partners to create the most comprehensive service package in the industry.
“Operators can choose which aspects of the business to handle themselves, and which they want us to manage. We can provide any desired combination of services, from a full turnkey solution to a more focused range of activities.
“All aspects of our Managed Services solution are tailored to the specific needs of each operator, and are fully localised to meet the unique challenges of different markets.”
