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SpiffX expands African footprint with Supabets integration

SpiffX will distribute hybrid games to one of the largest operators in South Africa, after reaching an agreement to integrate its products with Intelligent Gaming (Pty) Ltd.

Intelligent Gaming, which operates Supabets, is a South African-based company with thousands of employees, several affiliates and millions of paying players across Africa.

Having launched its new B2B games at this year’s Betting on Football, SpiffX has already enjoyed success in the African market through a partnership with Kenya based Cheza Gaming.

Lennart Gillberg, CEO and co-founder at SpiffX, said: “The cooperation with Supabets is recognized by a major operator of our B2B products in a rapidly growing, highly interesting market for sports betting products. The agreement also gives us strength in our continued work to bring out our B2B products to players in the gaming market. It will be very exciting to work with Supabets.”

Marc Plaxton-Harrison, Director of Intelligent Gaming, added: “When we saw the product we felt it would be a winner and a perfect fit for our affiliate operators in Africa, especially Supabets. Supabets, is a leading pan-African bookmaker, operating in multiple countries and with a prominent focus on soccer betting. Intelligent Gaming has already started integration for Supabets.

“Supabets believes this product will be a massive draw card to acquire new players and a great retention tool for its existing base who are soccer mad. Supabets has pioneered many new products in the African market, and will continue to do so with Intelligent Gaming and SpiffX. We are excited to launch this product and are sure that the rest of the market will follow shortly.”

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