Showtime…Kambi pushes all in-play & instant betting boundaries for Mayweather vs McGregor

Simon Noy – Kambi

Sports betting platform provider Kambi is pulling no punches for this weekend’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor (Saturday 26 August).

Kambi specialist in ‘tier 1’ bookmaker provisions, has detailed that it will have the most comprehensive betting market inventory for the Las Vegas fight which is has broken wagering levels for combat sports.

In the build-up to the fight, Kambi has released pre-fight markets with more than 100 different offers currently available across its client platforms of Mr Green, Unibet, 888Sport and LeoVegas.

Furthermore, during fight night Kambi will trade a wide variety of markets in-play, including a range of instant betting offers, which enable customers to place a bet and have it settled within a 60-second window.

Speaking to SBC, Kambi Head of In-Play, Simon Noy, said instant betting had become one of the award-winning supplier’s fastest growing markets, particularly among high-value customers.

“Since first launching the offer for the 2014 football World Cup, instant betting has become one of our most popular markets, especially across football and tennis where we see high VIP engagement and we are now seeing that interest spread to other sports, such as boxing,” Simon Noy, Kambi Head of In-Play, said.

“Punters are increasingly seeking a more casino-style sports betting experience and, thanks to the excellence in Kambi’s supply chain, from data to tools, models, and traders, we are able to meet this demand through the offer of these rapid-fire markets,” he added.

Kambi first offered instant betting in boxing back in 2015 for Mayweather’s fight versus Manny Pacquiao, and has since extended the offer to include ‘Fight to end in next minute’.

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