SBC News Voice of the Sports Betting Industry
Online sports betting group Argyll Entertainment has informed that it has ‘switched over’ its BetOnBrazil.com brand to SportNation.bet, to form a ‘stronger connection’ with its new digital media asset SportNation.com.
Argyll informs that it will maintain a close relationship with sports broadcaster Alan Brazil, who helped launch the operator’s first sports betting property BetOnBrazil.com last August. Moving forward Brazil will be used as a football pundit for SportNation.bet’s brand and content.
Updating the media, Stuart Tilly CEO of Argyll detailed that his firm’s brand switch had been motivated by two significant factors for its sports betting property. The launch of new sports portal SportNation.com which would help create an ‘encompassing sports entertainment destination’ and the firm’s decision to join SBTech’s betting platform provisions.
Tilly further detailed that new sports content platform SportNation.com would help broaden the appeal of Argyll’s betting properties creating wider ‘targeted channels across different sports’
SportNation.bet was launched this week in partnership with England Cricket’s supporters club The Barmy Army. Tilly detailed on the launch of SportNation.bet; “We’re very excited about bringing the Barmy Army and their appeal to fans of cricket within the SportNation concept and we see them as a key partner as we attempt to broaden our offering across a much larger range of sports”.
Looking forward, a confident Tilly stated that having launched SportNation.bet under a new SBTech betting platform, its property will quickly gain traction in the ultra-competitive UK betting market.
“Argyll always wanted to bring a fresh approach to the market place by offering our customers an online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment and rewards layer. We had great success working with Alan to create entertaining content and offer money can’t buy prizes whilst trying not to deviate or distract from the core enjoyment of the online betting and gaming products. We hope that with SportNation, we’ll continue to do that, not only with Alan but other established brand and personality partnerships. We’ve just launched the Barmy Army partnership, with Barmy Army members being given the exclusive opportunity to win a trip for two to Sri Lanka for England’s tour there next October – and expect to have similar partnerships to come”.
