SBC News Voice of the Sports Betting Industry
South London Premier League football club Crystal Palace FC, continues to expand its commercial presence within Asian markets announcing its first ever ‘shirt sleeve’ sponsorship with Chinese football app Dongqiudi.
Starting this 2017/18 EPL season, the Dongqiudi logo will appear on the ‘Eagles’ home and away football jerseys, featuring on the left sleeve.
Crystal Palace management announced the new sponsorship, as the football club tours Asia in which it will play the ‘Premier League Asia Trophy’ at the Hong Kong Stadium.
Launched in 2013, Dongqiudi is a popular Chinese football app, which brings extensive information of international football matches and competitions. The app further engages its audience by creating social clubs for Chinese f fans to discuss and debate all things football.
To date, Dongqiudi details that it has had +30 million downloads, with the app reporting more 3 million unique daily users.
Commenting on the partnership Steve Parish Chairman of Crystal Palace stated “We are delighted to have Dongqiudi as the club’s first shirt sleeve partner. Dongqiudi’s platform gives us a fantastic opportunity to promote Crystal Palace in China whilst giving their brand exposure to the club’s growing international following and the wider global Premier League audience.”
Last June Crystal Palace announced its ‘biggest shirt sponsorship to date’ welcoming Asian facing bookmaker ManBetX as EPL 2017/18 ‘Official Club Sponsor’
