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LeoVegas bringing the hygge with Danish entry

Last week, LeoVegas launched its LeoVegas Sport product into the Danish market.

Having been granted a Danish licence, LeoVegas will now offer around 100,000 betting games daily in more than 40 different sports in Denmark.

LeoVegas Group CEO Gustaf Hagman stated: “The launch of LeoVegas’ casino has been very successful and LeoVegas has established itself as a brand in Denmark. We see a clear growth potential for Sports and strengthening, with today’s launch, our offer in the Danish market. Our goal is to offer Denmark’s fastest and most engaging sports gaming experience”.

“In parallel with the launch of Sport, we have invested in our Live Casino where we now offer the market’s best live experience with the widest product range and exclusive tables for LeoVegas customers.
With these launches, we strengthen LeoVegas’ offer in the Danish market.”

This is excellent timing for the company’s launch with the start of the Danish Superligaen on the 14th of July. Football will naturally be a major market for LeoVegas Sport in Denmark and the opportunity to make activations with the national top flight are numerous.

The bookmaker has already been busy this summer with a two year double sponsorship (shirt and title) of Championship club Brentford FC and a three year principal partnership deal with Norwich City. Away from football it is also running a ‘Summer of Tennis’ campaign with lots of free bets and the ultimate prize of a Mercedes SLC.

The acquisition of a Danish sports license further strengthens LeoVegas’ position as a leading player focusing on regulated markets. It is the latest in the growing LeoVegas license collection which already boasts Malta, Great Britain, Italy and Ireland.

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