SBC News Voice of the Sports Betting Industry
New Bookmaker BetRegal (BetRegal.com) has launched today, powered by EveryMatrix platform and software provisions.
Operated by The Regal Group Ltd, BetRegal seeks to quickly establish itself as the market leader in low-margin betting odds for seasoned punters in both in-play and pre-match sports markets.
The new bookmaker further states that it will offer betting customers the best value incentives for play, beyond simply using bonuses as player acquisition and retention tool.
Led by CEO Michael Mirtl, the ambitious BetRegal seeks to clearly mark a point of difference in the saturated online betting sector.
“Our research has told us that customers are evolving. Gone are the days of attracting new acquisition by simply offering a bigger bonus or free bet. The onus is now on operators to ensure we are providing a high- quality product, offering significant value and a great user experience. This is where we feel we can differentiate BetRegal.com.” Mirtl detailed.
Partnering with EveryMatrix, BetRegal will gain full sportsbook and casino platform provisions. The new bookmaker launches on EveryMatrix sports betting platform which has recently undertaken an overhaul to improve all-round performance and partner scalability.
“The EveryMatrix platform allows us the control and flexibility to manage the value in our product to a very granular level,” Mirtl continued. “It’s something no other provider we evaluated could offer.”
BetRegal.com has gained operator licences in the UK, Denmark, Malta and Curacao and will initially function under the EveryMatrix licensing structure.
EveryMatrix CEO Ebbe Groes, backed the new betting market upstart, stating that his company would help the ambitious enterprises realise its potential:
“BetRegal’s core desire to deliver the best experience from both sports and casino resulted in a value driven product offering and we are excited to bring on an operator with a management team that has a significant degree of experience in the iGaming space. Choosing EveryMatrix as their provider of choice is a positive indicator of our solutions’ excellent granular functionality and we trust our modern integration methods and our flexible front-end design will be highly appreciated by BetRegal’s customers.”
