Gearing up for Wimbledon (3-16 July), FTSE-listed online gambling group GVC Holdings has moved to optimise its tennis betting markets.
Updating the market, GVC has undertaken a complete overhaul of its tennis offering, adding new data feeds combined with new in-play score visualisation graphics. GVC development teams detailed that the new features would improve user engagement and information speed times throughout its betting portfolio.
In order to carry out its tennis upgrade, GVC has concluded a multi-year data feed and analysis agreement with IMG.
The partnership will see GVC gain official data from three Grand Slam tournaments as well as 19,000 matches from the ATP (men’s), WTA (women’s) and ATP Challenger professional tours, while Sportradar provide its data for all Tennis Australia events, including the Australian Open, and the ITF Tour.
Following a trial period on its tennis markets, GVC’s operations team reports that it has recorded a 66% reduction in-play bet delays across both Bwin and Sportingbet betting platforms. The automated feeds have also eliminated capacity issues that arose from the previous process, meaning the Group can offer bets on far more events, all at the same great quality.
Commenting on optimised Tennis markets, GVC’s Chief Product Officer Liron Snir said: “Our mission is to deliver a best-in-class service in everything we do, but frankly until now, our tennis offer was not where we wanted it to be.
“In a sport where the score changes by the second, having the best quality data is of paramount importance while presenting the betting options in a user-friendly way is essential. We have taken huge strides in this product revamp and we will continue to fine tune it based on feedback from our players.”