Tailor made…Bet Arena Romania selects Comtrade Gaming as multi-channel platform provider

Steven Valentine

Industry tailored platform solutions provider Comtrade Gaming has confirmed that it will supply retail betting and gaming provisions for Romanian operator Bet Arena Interactive.

With over 200 high-end shops, Bet Arena is a prominent operator in Romania and part of the industry leading Superbet Group.

Comtrade Gaming’s online gaming platform manages multi-channel operations to integrate retail and online operations. Utilising a high degree of customisation, iCore specialises in identifying key player segments, automating multi-channel bonusing and contains a business intelligence back office to support management strategies.

“We are very excited to be selected as Bet Arena’s long-term strategic partner,” stated Steven Valentine, Director of Interactive at Comtrade Gaming. “Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.”

Bet Arena management detailed that Comtrade iCore had been selected as lead multi-channel platform provider, following an extensive review of industry serves.

Tudor Iliescu, Bet Arena Interactive’s CEO. “Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success.”

The Bet Arena deal is the latest in a string of recent contracts for Comtrade. Earlier this year, Dafabet, one of Asia’s largest online gaming operators, integrated the iCore solution, while Tatts Group implemented the company’s G2S technology to monitor up to 100,000 machines in New South Wales.

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