SBC News Voice of the Sports Betting Industry
GVC Holdings’ European sportsbook subsidiary Bwin has furthered its presence within the German market by signing a four-year betting partnership with Bundesliga football club Borussia Dortmund.
Agreeing terms on a €3 million per year partnership, Bwin will become a feature marketing partner of the Rhineland football club, with its brand prominently displayed throughout Dortmund’s Signal Iduna Park ‘Westfalenstadion’ stadium (capacity 80,000).
Updating the media, Bwin marketing was pleased to have secured its partnership with Dortmund, one of the best followed clubs in European football. As a key sponsor, Bwin will further contribute to Dortmund social and grassroots football initiatives.
Looking ahead to the start of 2017/18 Bundesliga season, Stephen Heilmann, Head of Bwin’s brand commented: “As a BVB champion partner, Bwin is back in the Bundesliga. We want to involve the BVB fans in our sponsoring as much as we can and we have a range of exciting ideas that we will soon implement both inside and outside the stadium.”
Borussia Dortmund’s Commercial Director Carsten Cramer backed Bwin as new betting partner: “In Bwin, we have a partner by our side that has a longer association with German football than any other company in the betting industry. We believe that this company is a perfect fit for BVB thanks to its global appeal and its preference for the black and yellow colour combination.”
