BtoBet enters Nigeria with Sahara YangaBet platform partnership

Alessandro Fried, BtoBet

Malta-based industry platform and software provider BtoBet has announced that it has signed a supplier provisions agreement with Nigerian licensed gambling group Sahara Game Technology (Sahara).

The agreement will see BtoBet become the lead betting and gaming platform supplier for new sports betting brand ‘YangaBet’ (Yangabet.com), as Sahara looks to expand its profile and services within the Nigerian betting market.

The partnership, sees BtoBet continue its corporate strategy of developing its services for new markets. YangaBet is set to launch in Nigeria utilising BtoBet’s tailor made ‘B-Neuron’ omni-channel solutions.

On entering the Nigerian sports betting market, BtoBet chairman Alessandro Fried, stated:

“I firmly believe B Neuron will provide the Nigerian company with the greatest insight into players’ data and behaviour and will drive it to expand into other African countries, by suggesting to players what they most like, increasing their loyalty to the brand and ensuring business success.

Sahara Games Technology managing director Jeff Halloran backed BtoBet provisions and platform adding: “Sahara Game Technology is aiming to broaden its penetration and dominance in all African markets and we are convinced that the process will be accelerated by our decision to partner with Btobet,”

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