SBC News Voice of the Sports Betting Industry
Ahead of this weekend’s start of the 2017 Formula One season (Australian Grand Prix – 26 March), European bookmaker Unibet (Kindred Group) has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador.
Known as ‘the Flying Finn’, Häkkinen is considered one of F1’s greatest ever drivers having secured back-to-back world championships in 1998 & 1999.
The twenty-time Grand Prix winner will be providing his expertise in motorsports and F1 to Unibet marketing and editorial teams, detailing opinion and exclusive content.
Unibet Marketing announced the appointment of Häkkinen as brand ambassador, by launching its latest YouTube campaign ahead of the Australian Grand Prix.
Mika Häkkinen commented on joining Unibet as F1 Brand Ambassador: “Unibet is the number one company in the gaming industry, and it’s great to be a part of the team.”
“In the world of Formula One and motorsports in general, there are still a lot of things that the fans don’t get to see. I’ve experienced it closely as a driver and nowadays as an advisor and team member, and now I also want to get the fans inside F1 together with Unibet.”
