SBC News Voice of the Sports Betting Industry
FTSE-listed GVC Holdings European online betting subsidiary Bwin has moved to aggressively expand its profile and coverage within the Spanish betting market targeting football marketing.
In the past week, the bookmaker has announced three new betting sponsorships with La Liga football clubs’ Valencia CF, Sevilla FC and Atletico Madrid, three of Spain’s most high-profile clubs.
Last week, Bwin marketing announced that it had entered ‘official betting partnerships’ with Sevilla FC and Atletico Madrid with the betting firm set to gain heightened brand exposure during match days and throughout the football clubs’ digital and social media verticals.
Further to its Sevilla and Atletico partnerships, Bwin was yesterday announced as a ‘premier partner of Valencia CF’, with the brand gaining pitch-side promotion on LCD screens during La Liga matches at the Mestalla Stadium (capacity – 55,000).
Bwin’s aggressive football marketing strategy is set to challenge Spanish football mainstay brands bet365 and Sportium.es that have dominated pitch-side and TV marketing during match days.
The bookmaker’s Spanish Marketing strategy is being led by GVC Head of Emerging Markets Marcus Silva, who detailed to Spanish press that the Bwin brand seeks to become the leading betting destination for Spanish football consumers.
