Sky Betting & Gaming (SB&G) has selected FTSE-listed payment provider Worldpay to be its lead payment system, as the firm seeks to optimise its player experience and engagement throughout its digital verticals.
Following a review of industry payment providers and their capabilities, SB&G development has chosen Worldpay to lead payment processing as the bookmaker seeks to create an optimal ‘seamless’ experience for its customers.
Commenting on the partnership, Andrew Sacre, Product Owner for Payments for SB&G stated that Worldpay’s eCommerce offering could sustain the capacity of SB&G’s busiest periods during peak times.
“Providing customers with a sophisticated digital experience is an absolute priority for us, which means supporting a growing number of emerging payment options, including Apple Pay. We wanted a payments partner with not only the industry expertise but the pedigree in new and exciting technologies and products to join us in some of the exciting plans we have for the years ahead. The digital gambling and payments space continues to evolve, driven by changing consumer habits and innovative new technologies, and Worldpay’s unique insight into customer patterns will be key to delivering a market-leading service.”
Moving the partnership forward, Worldpay further helps SB&G with its new market expansion strategy as the operator builds on its home success. Peter Wickes, VP of Business Development, Global eCom at Worldpay welcomed the SB&G agreement stating;
“By working with more than 150 of the biggest names in the industry, we pride ourselves on the market-leading expertise we offer to the gambling sector. With mobile betting expected to account for 40% of the online gambling market within the next 12 months, it is imperative that operators deliver the very best mobile gambling experience to punters. Introducing Apple Pay is an exciting move from Sky Betting & Gaming, and we look forward to supporting their continued innovation and growth into 2017.”