Pinnacle has taken its 5 millionth esports wager

Esports betting has come a long way in the past year and Pinnacle announced today that it has now taken five million bets on esports markets.

The first esports wager was taken by the bookmaker back in 2010 and it was only last year that it hit the three millionth wager mark. Two million bets in less than six months demonstrates a growth curve that no other betting market has ever matched.

Paris Smith, CEO of Pinnacle commented: “When Pinnacle accepted the first ever bet on esports in 2010 none of us knew if it would be a one hit wonder or could turn into something bigger. Five million bets later, our expectations have been exceeded – I think it’s fair to say we’re at the forefront of the most exciting and fastest growing betting markets.”

Whilst esports is an exciting and growing market for a number of operators, for Pinnacle this is particularly true. It surpassed ice hockey by bet count towards the end of 2016. The bookmaker also secured the ‘Esports Operator of the Year’ prize at EGR and our own SBC awards late last year.

A significant stat to consider is that if the current trend line continues, Pinnacle will take its 10 millionth bet on esports sometime in January next year.

Marco Blume, Pinnacle’s Trading Director said: “Esports are written in Pinnacle’s DNA and this landmark, 5 Million bets, certainly consolidates our leading position. Pinnacle has used its considerable skill in trading sports and successfully translated it to esports. It’s now worldwide phenomenon and last weekend’s milestone just shows how popular esports betting has become.”

Check Also

BOA

Sportsflare boosts esports appeal for BOA Gaming clients

Sportsflare, a subsidiary of Tiidal Gaming, has announced a new partnership with B2B sportsbook provider …

BetBuilder

Sportsflare: Introducing the only BetBuilder in esports

Over recent years we have become increasingly accustomed to seeing the BetBuilder tab appear as …

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should …