SBC News Voice of the Sports Betting Industry
Independent bookmaker Sky Betting & Gaming (SB&G) has become the latest industry operator to partner with digital data and customisation specialist Qubit, as the firm seeks to boost its personalisation and player targeting capabilities.
Confirming the partnership, SB&G development teams detailed that Qubit’s ‘Visitor Cloud’ technology was needed in order to optimise growing customer demand across its nine established brands.
At present SB&G brands publish circa 50 million content updates daily across multiple verticals, with the operator reaching over 53 million transactions during its busiest days.
Partnering with Qubit, SB&G leadership stated that it wanted to better understand customer interaction with its products, services and marketing promotions with a view of creating relevant, timely and effective experiences for its new and existing users.
Sam Talbot, Senior Product Manager at Sky Betting & Gaming commented on the Qubit partnership: “We’re very excited by the opportunity that personalisation represents in our industry. There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps. By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”
The SB&G partnership sees Qubit continue its recent form of growing its data and personalization services within the betting and gaming sectors. The technology firm has prior industry experience having worked on data-led projects with Ladbrokes, BetBright, Betfair and Boylesports.
Qubit CEO & Co-founder Graham Cooke, was pleased to have secured a further top tier igaming/betting partner to his firms growing client portfolio, stating;“Demand for our technology in the gaming market is growing massively, as operators focus their attention on improving product experience and increasing player loyalty.
“Sky Betting & Gaming interact with about 70% of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalisation at scale for Sky Betting & Gaming. I’m looking forward to meeting the business goals of the company and to enable the differentiation of their customer experience.”
