Worldpay has predicted that Boxing Day will provide a boost for Britain’s online bookmakers, as punters hope to cash in on the day’s biggest sporting events.
Gambling data from 2015 reveals that Britain’s bookmakers saw a 10% increase in online betting activity and a 9% spike in total betting value on Boxing Day compared with an average Saturday in December.
The figures are from transaction data for Worldpay’s online gambling customers, of which there are more than 400,000 globally, between December 12 and December 26 in 2015.
James McGurn, VP Digital Content and Gambling, Global eCommerce, at Worldpay, said: “While Boxing Day is known for its wealth of bargains and sales, sporting events such as horse racing and football are all part of the festive fun too, offering the opportunity for a holiday flutter.
“Worldpay’s figures from last year demonstrate that more and more people are choosing to spend the day at home recovering from Christmas merriness and tuning into the biggest sporting events of the day, rather than queuing up in the early hours of the morning for the sales.
“Mobile gambling has made it possible for everybody to get involved, with even the most casual fan having the convenience to place a bet from the comfort of a pub or their own sofa.
“As online shopping and gambling continue to grow with the emergence of mobile platforms, we are expecting to see another bumper Boxing Day for bookies this year.”