Sky Betting & Gaming has held the first in a series of ‘Commercial Talks’, as industry pros took to the floor to share their experience and knowledge to the local product and marketing community in Leeds.
On 6 October, over 40 guests spanning product management, design, creative and brand, secured a slot to hear talks from Sky Bet’s Commercial Director Steve Birch, Senior Product Manager Joe Mirtaheri, and special guest James Whitehead, Head of Broadcast at Mediacom, as they delivered an insight into Sky Bet’s preparations for the football season.
Speakers Steve Birch and Joe Mirtaheri led the guests through the journey from concept to kick off, across product, creative, brand and marketing. The duo explained Sky Bet’s approach to multi-channel campaign planning, how they plan marketing campaigns around product launches, and how insight and research are brought to life to drive revenue.
Steve Birch, said: “It was great to see so many eager people turn up to what was the first of its kind for us and demonstrate how Sky Bet really does make betting better. We work with one of the biggest brands in the online gaming sector and have so much knowledge to share, so it’s great to be able to offer that insight to those in the field. We’re already looking forward to planning the next event.”
Just last month, Sky Betting and Gaming welcomed 80 advanced agile practitioners to Leeds for a session, led by Sky Betting and Gaming’s Lead Business Analyst Tom Holmes, focusing on how its team of delivery specialists are working in new and different ways.