SBC News Voice of the Sports Betting Industry
JAbet has increased its tennis-focused trading team head count by 30%, with tennis betting expected to outstrip horse racing within five years.
The niche online tennis bookmaker, which recently reported growth of over 500% for 2015/16, offers the tightest margins in the market on tennis betting, and guarantees never to restrict the accounts of winning punters using its service.
Vincent Leonard, Spokesperson for JAbet, said: “2016 has been an incredible year for tennis betting and for JAbet, with the success of Andy Murray at Wimbledon and the Olympics providing a massive boost to the sport’s following in the UK.
“Some experts are now predicting that tennis betting could be bigger than horse-racing within five years and, while that really would be big news, the trend is definitely upwards.”
The company also reported that turnover from the last Grand Slam of the year, the US Open, was up by 50% on Wimbledon, which prompted Vincent to add:
“Pre-off and next game winner markets were particularly popular at the US. Before the summer we were limited to in-play betting only, but the introduction of pre-off has greatly enhanced our offering.”
Growing international interest in tennis betting was emphasised in February when Sportradar paid $70 million to become the global data partner of the International Tennis Federation (ITF), which controls the Davis Cup and 1,500 annual tournaments.
JAbet is the first sportsbook to offer back and lay bets without any commission. This means it can take traditional ‘back’ bets on the outcome of a match or a lay bet, based on an outcome you don’t think will happen. The company also uses its unique stake-sensitive pricing to maximise bet acceptance.
