William Hill has signed a deal to become Chelsea FC’s new official betting partner, in a three-year collaboration with the 2014/15 Premier League champions.
The bookmaker will also host Chelsea’s match day betting service at Stamford Bridge, allowing fans to place bets at the stadium on the day of the game and collect winnings from any one of more than 2,300 shops across the UK.
As well as offering odds through its website and smartphone apps, William Hill will also have presence across Chelsea’s extensive range of digital assets and on the pitch side advertising at Stamford Bridge.
Christian Purslow, Chelsea FC Managing Director, said: “We are very happy to be working alongside William Hill for the next three years. They are one of the most recognised and trusted brands in the betting industry and it’s great to have another blue chip company on our list of partners. We are sure Chelsea fans around the world will be able to benefit from their exciting and exclusive offers.”
Alex O’Shaughnessy, William Hill CMO, said: “We are delighted to be forming this exciting partnership with Chelsea Football Club. They are one of the most successful and popular clubs in the world, and have built an atmosphere of success both on and off the pitch. We’re excited to start working with the club and engaging with their loyal fans.”