Foxe Catcher! BetStars scores Leicester City European betting partnership

Screen Shot 2016-08-04 at 13.01.09

English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17.

Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 match days.

To celebrate the exciting new partnership, BetStars will also be running a special promotion that will give fans the chance to win a bet on the Foxes retaining their Premier League title at odds of 5000/1 – the same price famously given at the start of last season.

Speaking about the deal, Leicester City Head of Partnerships Harj Hir said: We can draw parallels with BetStars’ rising popularity and ability to engage football supporters, so we look forward to a long and successful relationship for both parties.”

Eric Hollreiser, Amaya Vice President of Corporate Communications said: Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is looking to be a game-changer.

“They defied the odds to take on the big boys of English football and win the Premier League, and BetStars is aiming to do the same in sports betting with innovative products like Spin & Bet and fan-friendly promotions. We can’t wait to be a part of the next chapter in this truly amazing story.”

Check Also

Safer Gambling Forum: Educating to prevent problem gambling

Responsible Gambling Week (RGWeek 2019) may be over but we have one more panel from our …

Betting on Sports 2019 Operator CEO panel

Operator attendance soars 37% at Betting on Sports

The status of the Betting on Sports and CasinoBeats Summit events as the leading forums …

Dire Q3 sees Codere declare group losses of €30 million

Publishing its Q3 trading statement, Bolsa Madrid gambling group Codere SA records performance declines across …