Colossus Bets has announced that its pools products, branded as ‘Cash Out Pools’, have gone live on both web and mobile with The Football Pools.
Bernard Marantelli, Founder and CEO of Colossus Bets, said: “The Football Pools is an iconic brand with a long pedigree in offering life-changing jackpot prizes on football. It’s a significant milestone for us that they have chosen to offer our pools to their client base.
“Enabling players to bank profits on multi-leg bets through partial cash-out is a key USP of our pools and we look forward to players from The Football Pools taking advantage of the feature.”
Conleth Byrne, Managing Director of The Football Pools, said: “Creating winners has always been at the core of The Football Pools. We are always looking at innovative ways to deliver more choice and more ways to win.
“Colossus Bets provides a suite of complementary pools that I am sure will prove popular with our 200,000 weekly active customers. We are delighted to offer Cash Out Pools which will deliver great value as well as guaranteed jackpots up to £2m.”
Colossus Bets has signed almost thirty B2B agreements for the distribution of its pools, with twenty live partners including Betclic, Betfair, Betdaq, Ladbrokes Australia, Matchbook and BetConstruct.