MD Crispin Nieboer confirms William Hill Online restructure

CrispinCrispin Nieboer, MD of William Hill Online, has confirmed his top team and set the key priorities for the business as it begins its next phase of development.

CEO James Henderson confirmed Nieboer’s appointment as MD in May, a role he had held on an interim basis since January. Prior to joining William Hill as Director of Corporate Development in 2013, Crispin was Founder and CEO of Gaming Media Group for 9 years, after holding senior strategy roles at Sky and ITV.

Nieboer has appointed Special Projects Director, Steven Reid to the role of Online Chief Operating Officer, on an interim basis. Reid has been part of the William Hill Corporate Development team for over 7 years and has been involved in many key online projects, including the development of the Gibraltar operation. An external search is being conducted to identify the right long term candidate for the role.

Reporting to Steven will be the key P&L holders, Stuart Weston, who has taken on the permanent role of Sportsbook P&L Director alongside James Curwen, Gaming P&L Director, and David Greyling, International Director. Steven’s immediate focus will be focusing on assisting the P&L owners drive up financial performance by developing their product, marketing and retention strategies.

Juergen Reutter has been promoted to the new position of Chief Experience Officer. He will focus on maximising customer experience across all key customer touch points with functions including UX, Customer Service, My Account and Omni-Channel reporting into him.

The company launched its new data warehouse, “UNO”, last week, and confirmed that former Credit Suisse analyst Matthew Gerard’s role as Commercial and Business Development Director, had been expanded to oversee both the Business Intelligence, and Payments, Risk and Fraud functions.

The current Director of Payments, Risk and Fraud, Imri Meir, has decided to leave the organisation to pursue opportunities elsewhere, and a search is underway for his replacement, who will report to Matthew. Meanwhile, former Deutsche Bank Director, James Davies’ role as CFO has been broadened to include the Compliance and Procurement functions.

Crispin Nieboer commented: “These changes are focused on driving the turnaround of Online’s performance by ensuring we have the right team and structure in place, to keep improving our product and our customer’s experience, broadening our appeal, and growing internationally.

“There is more work to do, but we are making significant progress on our mobile product, driving up our customer experience ratings, and delivering incremental gains every week.”

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