SBC News Voice of the Sports Betting Industry
BetVictor has launched its own in-house developed ‘Promotional Hub’ which enables customers to manage their promotions through a real-time and fully personalised overview. Each customer can see their available promotions and their personal progress, next steps and account history.
The fully personalised experience is powered by an in-house developed bonus tool which connects all third party and proprietary gaming activity into a single wallet. This facilitates the simpler use of player bonuses across all products and platforms.
Leonard Judkins, BetVictor Head of CRM, said: “No other gaming company provides customers with such a fully personalised promotional betting experience; the feedback we have received suggests it is fast, intuitive and simple for customers to recognise and understand. We see this as another stage in our journey to improve the betting experience for our customers, old and new, as we continue to grow.”
