Industry gambling watchdog, The Senet Group has released a national advertising campaign ahead of the start of Euro 2016 encouraging UK consumers to bet responsibly during what is set to be this year’s biggest gambling event.
The Senet Group will refresh its ‘Bad Betty’ campaign (first published 2015) to include football specific messages and tips to help gamblers stay in control and spot the signs of problem gambling.
Featuring The Senet Group’s slogan ‘When the fun stops, stop’, the campaign will run on TV, and in press and social media channels.
The TV ad re-works Ram Jam’s 70s hit ‘Black Betty’, with people reminding a gambler to pause and think about his actions. Gambleaware.co.uk features prominently in the ads, as a source of advice for those who may have a problem with gambling.
Recent independent research showed that the campaign has helped over a third of regular gamblers control their gambling, and more than two million people have directly quoted ‘when the fun stops, stop’¹.
In the past twelce months, The Senet Group has welcomed SkyBet, Gala Bingo and ScotBet, joining the founding members of Coral, Ladbrokes, William Hill and Paddy Power Betfair and further strengthening the organisation’s presence and influence in the market.
Wanda Goldwag, Independent Standards Commissioner at The Senet Group, said:
“Our ‘Bad Betty’ adverts continue to be very successful in educating gamblers to become more aware of the signs behind problem gambling, as well as encouraging a more responsible approach. Our expanding membership means that more gamblers and the wider public are exposed to our campaigns and we hope people will follow the tips in our new adverts during the Euros.”
Senet Group Bad Betty Euro 2016