SBC News Voice of the Sports Betting Industry
bettingexpert.com is launching SmartBets, a customisable odds comparison site that has been optimised for both desktop and mobile. Initially, the service will just be for Football markets across the world, with more major sports set to be added in the future.
Punters logging in will be able to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators. SmartBets’ service will also offer personalised Acca suggestions including a smart trio of odds, riskier selections and long shots with higher rewards.
With bettingexpert’s one-click betting integration, users will be able to place bets instantly with major operators including Ladbrokes. Punters can then keep up-to-date with their placed bets via the Live Game Cast on their dashboard and can receive match notifications straight to their mobile.
Just one account will be needed to access the best tips, odds and in-play across SmartBets, bettingexpert.com and bettingexpert LIVE. Exclusive blog content will also be provided, with predictions from top tipsters including England legend and bettingexpert ambassador Chris Waddle.
Chris Waddle, England legend and bettingexpert.com ambassador, said: “Finding the best odds can be a nightmare. SmartBets makes it easy for punters to compare the prices for the bets they’re interested in, and place their bet without having to navigate all of the different bookmaker sites. The next challenge is picking the winners!”
Thomas Høgenhaven, Chief Strategy Officer for Better Collective, said: “The simple-to-use interface and innovative features, such as live game updates and one-click betting, all integrated with bettingexpert.com and bettingexpert LIVE, make SmartBets the ultimate comparison tool.”
