Amaya launches BetStars Italian beta product

ItalyToday sees the launch of BetStars in Italy, as Amaya Inc moves ahead with expanding its subsidiary sports betting product services within Europe.

Italy represents the second European market opening for the BetStars brand, which was launched in the UK in January of this year.

Following the conclusion of its AGM, Amaya governance announced that the company would move to launch its brands in Italy and France before the start of Euro 2016 (10 June).

BetStars management announced that it will launch an initial beta version for the Italy featuring various popular markets. In time, Italian betting customers will be serviced with a full BetStars product fully complainant with Italian betting regulations.

Announcing the launch Eric Hollreiser, Vice President of Corporate Communications for Amaya Inc. commented,

“There’s huge crossover between poker consumers and sports betting fans and BetStars provides a safe, secure, convenient and trusted environment for placing sports bets. Italian sports fans find betting enhances their love of the game as they put their wits, strategy and judgment to the test.”

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