SBC News Voice of the Sports Betting Industry
Tabcorp have announced an extension to its sponsorship agreement with the Australian Trainers Association (ATA). It is an upgrade on the partnership which first came to fruition in 2014.
The new agreement will see Tabcorp partner with the ATA, the official representative organisation for the country’s horse trainers, on a number of new raceday initiatives in 2016 including supporting the TAB/ATA Celebrate Women Trainers Handicap at Flemington this weekend.
The partnership also includes sponsorship of The Australian Trainers’ Trust and the ‘proudly ATA’ 50th year of operation initiative. Tabcorp will continue to be the ATA’s exclusive sponsor and official wagering partner and have a major presence on all ATA communication channels.
Craig Nugent, Tabcorp’s Chief Operating Officer, said: “This is the third year of our partnership with the ATA. We’re proud to support racing industry participants.
“Our first sponsorship initiative under the new agreement is the TAB/ATA Celebrate Women Trainers Handicap at Flemington this Saturday. This closely aligns with Tabcorp’s own gender diversity values and is a great fit.”
Andrew Nicholl, Chief Executive for the Australian Trainers Association, commented: “As Australia’s largest and most important wagering organisation, Tabcorp’s returns to the racing industry underpin the funding for everything from prize money for trainers, owners and jockeys, to racing infrastructure, integrity, administration and all of racing’s operations.
“Tabcorp’s role should not be taken for granted. We look forward to working together to drive benefit for our members, Tabcorp and the racing industry in general.”
