SBC News Voice of the Sports Betting Industry
The International Basketball Federation (FIBA) has confirmed that it has extended its long-standing sports data and technology partnership with Genius Sports Group for a further two years.
The extension of the partnership will see Genius Sports additionally gain exclusive rights to distribute FIBA live data to betting operators, opening its information system to more than 2000 FIBA sanctioned games.
Announcing the renewal of partnership in Lausanne Switzerland, FIBA governance named Genius Sports as its ‘Official FIBA Data and Statistics League and Federation Partner’
The extended partnership will see national basketball federations and leagues continue to benefit as the FIBA LiveStats tool and associated services keep driving significant value in sport development and fan engagement.
Genius Sports is also helping the likes of French Basketball Federation (FFBB) and Argentina’s Association of Basketball Clubs monetise their LiveStats data through the execution of data rights agreements
FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: “We are delighted to continue this exclusive collaboration with the newly-branded Genius Sports with respect to their statistical and competition management tools for federations and leagues globally. This agreement further demonstrates Genius Sports’ commitment to service the FIBA family with the highest quality technology solutions in the market.”
Genius Sports Chief Commercial Officer Nick Maywald said: “FIBA and the IBF are committed to the development of basketball around the world and we are proud to support this through a close partnership that has spanned more than 10 years. Sports technology and the creation, distribution and monetisation of data are central to any sports development strategy. We are delighted to announce this expanded agreement with FIBA and look forward to working with even more federations and leagues across the world to make basketball the most popular sports community.”
