SBC News Voice of the Sports Betting Industry
OpenBet, an omni-channel provider to the sports betting industry, handled 22 million sports bets on the day of the Grand National race across all channels.
The 24-hour period is the supplier’s busiest of the year. At its peak, the company processed 62,000 bets-per-minute on Saturday 9th April 2016, an increase of 27% from 2015.
In addition, OpenBet processed a total of 60.5 million account transactions; an uplift of 14% from 12 months ago. The 2016 Grand National also saw an increase in the percentage of bets that were placed on mobile devices, with an average of 75% of all remote bets being made via the channel, a figure up from 63% in 2015.
Jeremy Thompson-Hill, CEO at OpenBet, said that the power and reliability of the OpenBet platform meant that it was able to accommodate the surge in activity across all channels and support its growing partner eco-system without any downtime:
“The Grand National is a critical event for our customers. It places huge demands on our industry and once again we have shown that OpenBet has the ability to handle the most important events seamlessly.
“I am both thrilled and proud of our performance – a peak of 62,000 bets-per-minute and total of 22 million bets in 24 hours demonstrates the vast scale of our business and the power of our technology. It enabled our customers to offer the quality of service and experience that players demand.”
Keith O’Loughlin, Sportsbook Director of Gala Coral, said: “The day of the Grand National is by far the busiest day of the year for any bookmaker. We have to deliver a best-in-class player experience across all channels. Saturday was fantastic for us, and the reliability and performance of OpenBet sportsbook was a key part of that success. ”
Michael Boylan, Head of IT at Gala Coral, added: “OpenBet’s efforts over the past couple of months, and on Saturday itself, have helped us prepare for and achieve yet another successful Grand National result. Expectations are always high and, once again, another flawless execution was delivered with great stability.”
Richard Flint, CEO of Sky Betting & Gaming, said: “Saturday was the busiest racing day ever for Sky Bet so we were delighted with how the Grand National went this year. The OpenBet platform was a key reason for this record breaking weekend.”
Just last month, OpenBet achieved record Cheltenham Festival figures when it handled 31,000,000 total sports bets and 173,000,000 account transactions during the four days of the 2016 festival.
