Paddy Power coped best with the extra website traffic during Gold Cup day at Cheltenham last week, according to Capacitas, a company that specialises in preventing websites from crashing.
As reported in iGaming Business, Capacitas said that the conversion rate of a website degrades when page load time exceeds two seconds.
Research from Capacitas showed that around the time of the Gold Cup race on Friday, William Hill’s website took almost three seconds to respond.
By comparison, Paddy Power (0.2 seconds) were able to cope best with the additional website traffic from one of the biggest races of the year. Coral’s website also held up well (0.3 seconds), but Bet365 on two seconds and Betfair at 1.7 seconds came close to exceeding the threshold during the period.
Danny Quilton, Capacitas director, said: “When a website slows or even crashes, it loses customers to its rivals – especially for time-sensitive events like horse races.”
“Our monitoring found that three of the leading bookies had websites that were operating slowly because of the increase in demand during Friday’s Cheltenham Gold Cup.
“In contrast Paddy Power was the winner by more than a clear length, over 10 times faster than most of its rivals, and Coral performed well across the afternoon, too.”
Gold Cup Day also proved to be the second worst day of the event in terms of bookmakers making money, as they lost an average of 15 pence per bet on the day.
According to data from bettingexpert.com, the 3rd day was the worst for bookmakers, making a loss of £2.30 per bet from an average stake of £19.20.