Betsafe prepares for UK lift-off with Rocket as lead media planner

Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead.

The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market.

Announcing Rocket as its lead agency, Betsson marketing stated that it had ambitious plans for a high visibility multi-content strategy which will promote the Betsafe brand to UK online betting and casino consumers.

Rocket will be tasked with furthering Betsafe’s successful European marketing campaign “No Bull**** Betting” which launched in August 2015.

The appointment of Rocket as media planner sees Betsafe appoint its first ever UK agency, to date the brand has handled its UK marketing strategy and execution in-house creating high visibility partnerships with Manchester City FC and The Gumball Rally.

Neill Simpson, UK brand manager of Betsson Group, commented on the appointment of Rocket

“As an agency Rocket demonstrated an inherent understanding of the Betsafe ‘No Bullshit Betting’ brand positioning and we’re delighted to be working with them for a series of high-profile communication initiatives across 2016.”