SBC News Voice of the Sports Betting Industry
Long-serving Unibet Chief Marketing Officer (CMO) Nils Anden, has confirmed his official departure from the Stockholm-listed European sports betting operator.
Anden, who had served Unibet for more than ten years in numerous marketing and commercial senior management roles, has joined FinTech currency trading platform CurrencyFair.com as CMO.
Leading international marketing initiatives and performance since 2012 as CMO, Anden had been a key stakeholder in establishing and forming Unibet group brand strategy and promotions including the creation of the ‘Unibet Poker Open’, the operators showcase European poker tour.
Last Friday Anden confirmed his departure from Unibet to industry news source eGaming Review, stating that his decision to leave the company had been a difficult choice to make, but that he saw a great opportunity in the FinTech sector.
Unibet leadership thanked Anden for his contribution to the company’s growth, the operator has begun its search for a new CMO
