Ladbrokes Australia adds Odds Boost Betting Function

Ladbrokes Australia has announced the release of its latest innovation; the Odds Boost betting function.

Dean Shannon, Ladbrokes Australia CEO
Dean Shannon, Ladbrokes Australia CEO

Odds Boost allows Ladbrokes customers to select any runner in any event across thoroughbred, greyhound and harness racing and increase the potential windfall by clicking the button located on the betting slip section. The function is available to customers across platforms and will reset at midnight each day ensuring customers can take advantage of it daily.

Ladbrokes Australia CEO Dean Shannon said Odds Boost places the power in the hands of clients and is another example of the company’s dedication to a customer-focused betting experience.

Shannon stated: “Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose. The client essentially has full control over when and what to use the Odds Boost on and it’s not limited to just small bets; it caters for 98% of our client base.”

He added: “We are focused on giving our clients more and trying to create a more positive experience. Since we launched we have strived to offer our clients a unique experience with products like the Ladbrokes Card, and more recently the InfoHub product for mobile.  Odds Boost is another product that sets us apart.”

There are plans afoot to expand the Odds Boost function in both sports and novelty markets in the near future.

Ladbrokes Australia Head of Product Kris Robinson said: “As part of our Bet Better philosophy, we always want to make sure customers are offered the best odds possible. With Odds Boost, we’re making it obvious that if you’re having a bet, it should be at Ladbrokes. Plus it’s just fun.”

He continued: “We constantly discuss and review what can be done to make Ladbrokes more entertaining. The imagery of an engine revving and the odds rolling up enhances that entertainment value, so we have refined that concept and created Odds Boost.”

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