SBC News Voice of the Sports Betting Industry
In-play betting specialist Metric Gaming has confirmed that it has secured an undisclosed funding round from Las Vegas based venture financier Alternative Trading Partners (ATP) Las Vegas.
The new investment will help the ‘SuperLive’ betting provider advance its mobile platform development, as it seeks further top tier partnerships within the industry.
Metric Gaming governance chose not to disclose any information regarding the sum of funding raised, however the Las Vegas based company stated that major industry stakeholders had participated in its funding round.
Detailing its investment in Metric Gaming, ATP’s leadership team stated that they believed that Metric Gaming was pioneering wide-scale industry transformation for the betting sector, and that the company’s product range would be highly attractive to top tier operators.
Metric Gaming Founder and Head of Product Development Martin de Knijff commented on the investment
“While the industry has been notoriously slow to keep pace with new technology, we are now in the midst of a paradigm shift.”
“Today bettors can make truly instant gratification wagers on their mobile devices, ranging from Rory McIlroy making his next putt to Tom Brady completing his next pass, and Metric has developed a powerful solution to meet this growing demand. Naturally, we’re excited to watch it unfold in the new year.”
