SBTech set on pushing product innovation forward

Itai Zak, CEO of interactive sports betting solutions supplier SBTech, is planning on ‘pushing product innovation’ to its limit at the start of 2016 as the firm strives to offer ‘the best sportsbook product, with the right tools and extras to beat any challenge the competition may raise’.

Zak intends to meet that challenge head on by showcasing its Chameleon360 iGaming platform at next month’s ICE conference in London.

Chameleon360 provides operators with complete control of multiple gaming products from more than 20 leading content providers, via a single console management system. This includes the integration of Evolution’s Live Casino Solutions into the platform.

It also incorporates an extensive payment gateway system that integrates the top payment methods across all jurisdictions, a sophisticated content management system, and powerful reporting and CRM tools for online, mobile, and retail brands. This is all part of SBTech’s simple mission:

Zak commented: “We had a record breaking 2015 and are poised to continue pushing product innovation even further in the coming months. Through Evolution, we can add the world’s widest selection of live tables to Chameleon 360’s unparalleled offering.

“Players will encounter professional dealers in live games streamed in HD quality video to their devices, fluidly integrated with Chameleon 360’s extensive offering across multiple providers, content and channels, all with a single sign on.”

Alongside Chameleon360, SBTech is displaying its SBTech Touch, a fully-customisable mobile betting product compatible with all iOS and Android devices thanks to its HTML5 and native apps, featuring a single sign-in and seamless wallet system that optimises customer journeys.

Customers will have access to progressive live streaming and betting on 250,000 events a year, as well as the ability to change their betting strategy with the company’s state-of-the-art cash out feature which can act as a stop loss for potential losing bets.

Zak continued: “Among the many products on display, we are particularly excited about the advantages of our in-play betting product, live steaming, and the cash out functionality that SBTech Touch boasts.”

The firm is looking to shore up its reputation in live betting, after retaining the eGR ‘Innovation in In-Play Betting’ award in June last year. Since then the firm has launched live streaming functionality, signed a deal to provide a localised sportsbook for the Asian market and released a new cash out function, which gives players the option to sell their bets back to the operator.

SBTech will be exhibiting on stand S3-110, where it will be joined by five-time World Heavyweight Champion Evander Holyfield.