SBC News Voice of the Sports Betting Industry
Danish owned Fibetco has launched BetOnFinance.dk, a game that merges the financial and gambling markets. BetOnFinance will take up a unique spot in the Danish gambling sector and within international markets, as part of Fibetco’s vision to ‘make financial markets available for the man on the street.’
Fibetco has built up over 30 years of experience within the financial markets and gambling industry and has developed BetOnFinance.dk to allow betting on individual stocks in a way that makes the stock market available for anyone.
Jeff Saul, Founder of Fibetco, said: “A blooming Danish stock market culture and interest in investing in the stock market, combined with the volatile stock markets witnessed over the past six months, makes the timing ideal. Players can make profits regardless of the market direction, they can participate for as little as €1 and they can’t lose more than their wager.”
The concept is comparable to a horse race, where the horses have just been replaced with stocks. A player just needs to guess which stock will perform the best or the worst on a given day and he can participate for as little as €1.
Jeff Saul continued: “User surveys show that the concept is more fun and interesting than sports betting. Furthermore users believe that the game provides them with unique new tools and knowledge that will benefit them in the real stock market as well”.
BetOnFinance has entered into a co-operation with Danske Spil, regulated by the Danish Gambling Authority, and several other betting communities, to try and ensure rapid market penetration.
Lars Dam-Johnsen, Fibetco Board Member & Investor, commented: “We are very pleased with the positive market receipt during the test phase and our customers can trust that their funds will be safe with us. The Danish Gambling Authority is one of the most recognised Gambling authorities in Europe due to their professionalism and their tight control of the betting operators.”
