Sportsbet adds in-play betting markets

The Australian subsidiary of Paddy Power, Sportsbet has added the popular in-play betting function to its offering. sportsbetapp

In-play betting is made complicated in Australia due to the 2001 Interactive Gambling Act which restricts in-play bets to personal ones made at betting shops, or via a phone line. Betting operators get around this in a variety of ways, the likes of Bet365, William Hill and Ladbrokes have gone down the route of advising customers to leave their device’s microphone on. In doing so they meet the law’s requirements though it is a controversial interpretation.

Sportsbet has opted for an alternative approach.  The company has launched an app, Sportsbet’s Bet Live app, which incorporates a ‘click to call’ function. In practice the punter must select the bet, press ‘click to call’ and the device will connect meaning they’re able to place their bets legally via their keypad.

In January it is anticipated that there’ll be an updated report on the government’s stance on live in-play betting, with a review of the International Gambling Act set to be released, and the federal government’s responses to it.

Check Also

SBC Digital India

SBC Digital India: Where gaming and technology meet

Next week’s SBC Digital India conference and exhibition is set to deliver an in-depth examination …

Japanese government looks to put brakes on Tokyo 2020

The Japanese government has ‘privately concluded’ that it will be forced to cancel the 2020 …

Argyll revives SportNation dormant accounts with Enteractive  

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. …