Pinnacle Sports appoints Alex Carr as Affiliate Program lead

Alex Carr

Curacao/Malta licensed online bookmaker Pinnacle Sports ( has hired former bet365 Performance Marketing Manager Alex Carr as its new Affiliate Program Manager, to be based in the operator’s London office.

Carr, who has spent the last 5 years in a variety of affiliate and performance marketing roles with the Stoke based bookmaker, starts his new role managing Pinnacle Sports Affiliates with immediate effect.

As Affiliate Program Manager, Carr will be tasked with leading the development and promotion of Pinnacle Sports affiliate/partner acquisition platform initiatives as the operator looks to expand its services within new markets.

Harry Lang, Marketing Director of Pinnacle Sports commented on the appointment of Carr

“Alex brings a plethora of skills to Pinnacle Sports from his time with Bet365 and he’s joining us at a very exciting stage in our evolution. We’re looking forward to welcoming him to our burgeoning team here in London and his arrival neatly coincides with the start of our affiliate marketing plans for 2016, starting next month at LAC”.  

Carr commented on joining Pinnacle Sports

“Pinnacle Sports is known as a value-driven, customer-centric bookmaker. They always have the best odds and their capability to deliver high value players is famous within the sports betting and casino affiliate community. I’m very excited to be joining the marketing team at this time and look forward to working with current and potential affiliates over the coming months”.


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