SBC News Voice of the Sports Betting Industry
Having launched in the UK last October, European real-money fantasy football operator Oulala expands its UK market presence by announcing that it has agreed a partnership with Leicester City FC
Malta based Oulala (Oulala.com) will become the Foxes first Fantasy Football Partner, and will see the launch of a bespoke Leicester City fantasy football game.
The bespoke game will debut ahead of Leicester City’s next Premier League game, which takes place against Newcastle United on Saturday November 21st.
Oulala founders Valery Bollier and Benjamin Carlotti who announced the partnership with Leicester City, stated that its represented the ambitious firm’s goal to quickly expand its game within the UK sports market.
Valery Bollier, CEO of Oulala Games Ltd said: “This partnership is symbolic for Oulala. Leicester City has been able to do great things, and the club has enjoyed a fantastic start to the season. We believe there are a number of synergies between their business and ours, and that we share many of the same values.
“Oulala is proud to be partnering with such an efficient, forward thinking organisation, one which we believe will continue to go from strength to strength.”
Ian Flanagan, Commercial Director at Leicester City Football Club, added: “We’re delighted to partner with Oulala to bring supporters a new way to game here at Leicester City. Fantasy Football is a relatively established platform in the UK and this will give supporters the chance to pick their sides on their own bespoke-branding LCFC website.
“This partnership also adds to our global appeal – Fantasy Football is a huge and growing industry in countries such as the US and it will provide those Foxes supporters Stateside and elsewhere an opportunity to take part in the LCFC experience.”
