Pinnacle Sports appoints Harry Lang as Marketing Director

Curacao/Malta licensed online bookmaker Pinnacle Sports has appointed former Mecca Bingo Head of Digital Marketing Harry Lang as its new Marketing Director.

Working from Pinnacle’s London office, Lang will be charged with leading the bookmaker’s European marketing and brand initiatives.

Lang has prior industry marketing experience having worked as Head of Games Marketing for bwin.party Entertainment (2012 -2014) and as Principal Brand Strategist for WMS Gaming (2010 – 2012).

Lang joins Pinnacle under the new ownership of private investor Magnus Hedman (Touchbet Ltd), who acquired a controlling stake in the operator in February.

Having gained a Malta Gaming Authority Class 2 licence in March, Pinnacle governance outlined that the operator would seek to grow its business in regulated markets.

Lang will report directly to Pinnacle’s senior governance team