SBC News Voice of the Sports Betting Industry
Matchbook (Matchbook.com) has today announced the launch of its ‘personalised’ Apple Watch betting app.
Focusing on personalising its user experience, Matchbook Apple Watch users will be able to prioritise access to preferred markets and configure app adjustments on the go.
Matchbook marketing who today made the app available on the Apple App Store, describes the app as a “full function betting experience, including the ability to place and adjust back or lay bets from your wrist”.
Initial users of the Matchbook Apple Watch app will be rewarded a free £10 bet.
The app was developed in-house by Matchbook incubator mLabs, the operator further stated that it would be releasing planned upgrades to its app in the coming months.
Matchbook CEO Mark Brosnan, commented on the apps release
“Our customers tend to be both tech savvy and early adopters of new gadgets. As such, we have developed what we believe to be the first personalised betting experience on your wrist. This gives bettors the opportunity to make and adjust their bets on the go, without having to pull out their smartphones”
“We’re always looking for new ways to interact with our customers and are very excited to be delivering them a tailored experience on a very personal device.”
