SBC News Voice of the Sports Betting Industry
GVC Holdings subsidiary Sportingbet has furthered its presence in Greece, by becoming the official betting partner of Euroleague Basketball coverage for the Greek market.
Sportingbet marketing agreed terms with Turkish Airlines Euroleague, governing body of Europe’s biggest basketball championship.
By becoming Greek betting partner, the Sportingbet brand will be displayed on multi-content throughout Euroleague game highlights for the Final Four and Eurocap Finals competitions.
Sportingbet stated that the basketball partnership was a major coup for its brand as it aimed to maximise coverage in the regulated Greek market.
Sportingbet has a presence in Greece, through GVC Holdings partnership with media owner Centric Multimedia SA, which operates brand and marketing in the region.
“It is our honour for Sportingbet to be the national sponsors of Turkish Airlines Euroleague,
Sportingbet is distinguished by characteristics like drive, energy to achieve targets and passion for sports elements that are also dominant within Turkish Airlines Euroleague.” Said Centric Multimedia SA in a statement
Jose Luis Rosa-Medina, Euroleague Basketball’s Director of Global Marketing welcomed the partnerships, stating: “Signing with a solid sector leader like Sportingbet allows Euroleague Basketball to strengthen its already-strong brand in Greece.”
