NetBet who were granted a UKGC operator licence in March, will utilise the Dice London to expand its brand profile within the highly competitive UK betting market.
The partnership has seen the launch of UK TV spot campaign “Make Some Noise” (click to view advertisement).
Dice London confirmed that it would support the NetBet TV campaign by promoting brand campaigns on UK Taxis, city airports, in-stadium advertising (West Bromwich Albion) and across more than 100 pubs in the Birmingham Area.
Dice London’s CEO, Gwenole Andrieux, commented on the brand partnership, “NetBet are a hugely successful company across mainland Europe and are now keen to build on that success here. We are delighted that NetBet have entrusted us to tell their story to sports fans and casino players across the UK.”
Alexandre Mangaud NetBet’s Marketing Manager said, “Dice London, with their specialist knowledge of the online real money gaming industry were an obvious choice for us to help with our expansion in the highly competitive UK market. Their creative, focusing on passion and excitement, summed up the emotions we want our customers to feel while using our products.”